Top Tier IT Consultant

Art DirectionBrandingGraphic Design
2017

Full Brand Identity for Toon Dilen: Top Tier IT Freelancer

MISSION
Attract and impress high quality clients.


SERVICES
• Microsoft Azure
• IT consulting
• Cloud Consultant


BRIEF
"I want to establish myself as a brand to attract new clients/project all over the world."



TONE WORDS / KEYWORDS

Impactful; Unexpected; Essential; Mastery; Correct


My SOLUTION
BRAND MARK
• The “double o” icon alludes to “infinite possibilities” as his services
are in the space of software that inherits “almost infinite” ways of solving problems.
 • Also, as he is a consultant wanting to provide extra value for his clients and
the “infinite symbol” subliminally infuses a sense of “plenty”. 

TYPOGRAPHY
• Modern, Fast, Professional and Reliable

COLORS
 The Orange / Yellow was used in order to generate a “passion + wisdom” emotional response.
Moodboard
Ideal Target Audience Persona
Initial Sketches
Brand Guidelines
Brand Guidelines
Twitter Cover
Email Signature
Email Newsletter Header
Twitter Cover
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