Marketing Agency - CENTUS

Art DirectionBrandingGraphic Design
2016

Full Brand Identity for a new / Startup Marketing Agency that deals with online social media influencers.

Their MISSION
"We are a travel focused influencer & advertising agency."

Millions of people are passionate about travelling. 
Of those, there are thousands of people that have built up a large following, 
through sharing moments of their travels through the likes of YouTube and Instagram. 
Their SERVICES
• We help these  social influencers with their marketing.
• Measuring their ROI.
• Removing some “business tasks” of their plate.
• Creating opportunities.
• Strategy and Planning.
Their BRIEF
• Has to somehow allude to Traveling
• Enthusiastic and “Bright” ( young target audience )
• Clean and Sharp
• "Agency like”
• Modern
Their PERSONA / Target Audience
My SOLUTION

The BRAND MARK
• Pin / Location / Travel symbol while also incorporating 
the “C" ( first initial of the Founder ) + “entus" ( enthusiasm ).

The TYPOGRAPHY
• Clean, modern, geometric type with a bit of “fashion vibe”,
in order to better appeal to their young audience.

The COLORS
• Orangey-Yellow emphasizing their Enthusiasm. 
Mindmap with Keywords / Tonewords
Wordcloud
Initial Sketches 
Initial Icon Ideas 
Main Icon
Brand Guidelines
Marketing Promo + All Brand`s Colors
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