Fintech StartUp

Art DirectionBrandingGraphic Design
2016

Brand Identity for a wealth management, investing and robo advisor startup.


The Mission
Managing and growing money, online, automated, easy, safe and smart.


The Services
• Wealth Management
• Robo Advisor
• Investing Portfolio



The Brief
Fresh look and a cool image to catch the fintech consumers.






Tone Words Keywords
Growth, Goals, Money, Investing, Smart, Modern


My Solution
• Balanced, simple and clean Brand Mark ( they wanted do reach as many people as possible )
• Customised "chart graph symbol" alluding to growth, expansion, investing, money
• Subtle rounded edged typography, making the brand mark appeal to a wider audience ( approachable,reasonable yet Pro )
• Green and Blue as they Brand`s Main Colour Theme: Green = Growth and Money, Blue = Trust and Pro
Mindmaping Keywords
Sketching
Main Brand Mark
Full Logo
Brand Guidelines
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