Plumbing Business

Art DirectionBrandingGraphic Design
2016

Brand Identity for a small business solo guy based in Sydney, Australia, helping people with their plumbing issues.


The Mission
Solo guy based in Sydney Australia, helping people with their plumbing issues.



The Brief
•  The logo should reflect the idea of a personal plumbing business in Sydney, Australia and I`m after a simple and professional design.




Tone Words / Keywords
Friendly, Flow, Water, Trust, Fast
My Solution

Using the Australian flag colours 
•  Pipe elements in a dynamic motion symbolising quickness / fast.
•  The water is red ( symbolising the problem = leakage ), and the pipes are forming a target, targeting the enemy = water drains alluding to the financial services of the company, suggesting that their user`s money is in "a safe place".
•  The type and angles have a simple, modern and professional look`n`feel.
Keywords Mindmaping
Initital Sketchings
Photoshopping Ideas
Thank you for Scrolling.
Back to Top